Make movies and games come to life with the immersive detail and contrast of Full Array LED, powered by the intelligent Cognitive Processor XR. See billions of accurate colors, each and every reproduced with the subtle differences of the actual world with XR Triluminos Pro. And XR Contrast Booster 10 further enhances the dynamic range of the picture bringing out the beauty in the whole lot you watch.
Next generation picture and sound with Cognitive Intelligence
See how real your entertainment becomes and experience immersive depth and lifelike picture quality, powered by Sony’s intelligent Cognitive Processor XR. Revolutionary TV processing technology delivers enhanced contrast with detailed blacks and natural colors. Hundreds of thousands of individual on-screen elements are processed and remastered within the blink of an eye, boosting color, contrast, and clarity, bringing astounding realism in your content.
Real life depth with deep blacks and impressive brightness
Experience real-life depth and detail with the deep blacks and impressive brightness of Full Array LED, powered by the Cognitive Processor XR. By controlling brightness in sections of the screen independently, our new unique Full Array LED backlight structure balances light output to verify scenes are full of breathtaking contrast. XR Contrast Booster 10 further enhances contrast to feel more true-to-life by maximizing peak brightness and precisely controlling black levels.
A wide color spectrum for real-world shades and hues
See colors which can be natural and beautiful to the human eye. The Cognitive Processor XR enables Sony BRAVIA XR TVs to get entry to billions of accurate colors and reproduce each and every shade with the subtle differences seen in the actual world. XR Triluminos Pro further enhances the variety of hues and saturation bearing in mind extremely precise details within textures and ensuring skin tones look completely natural
SONY USA AUTHORIZED – Includes Full SONY USA WARRANTY
Sony Bravia XR 55″ X90K 4K HDR Full Array LED Smart TV XR55X90K (2022 Model)
Intelligent TV processing with Cognitive Processor XR | Over a billion accurate colors with TRILUMINOS Pro | Supports Dolby Atmos | Google TV with Google Assistant
IN THE BOX: Sony Bravia XR 55″ X90K 4K HDR Full Array LED Smart TV XR55X90K (2022 Model) | Two-Position Stand | Power Cord | Documentation + Manual | Sony Warranty
BUNDLE INCLUDES: Deco Gear 60W Soundbar with Subwoofer – Premium 2.1 Channel Audio – Wireless Connectivity | Deco Mount 37″-100″ TV Wall Mount Bracket Bundle w/ 2 HDMI Cables, Spray Bottle and Wipe | Stanley SurgePro 6 NT 750 Joule 6-Outlet Surge Adapter with Night Light – 33208
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